About us
About us
Discover the Smartlet adventure
Our vision
David, the founder of Smartlet, spent years switching between elegance and functionality.
"I wore my smartwatch to track my health, but I missed my father's timepiece. That's when I realized, I don't have to choose. I can build the bridge."
Mechanical marvels carry identity, emotion, and a unique story. But as the world evolved, so did our wrists. From fitness tracking to payments and notifications, smartwatches and fitness trackers became part of daily life. Yet most of them look and feel the same, defined more by their digital ecosystem than by any real sense of uniqueness. They may be functional, but they lack the emotion and character that define true horology.
Our values
Elegance
We believe that beauty and function should never be at odds. In everything we do, from the products we design to the way we communicate, we pursue refinement without excess.
Authenticity
We build what we believe in. No gimmicks, no empty promises, just honest craftsmanship and a genuine commitment to quality. We stay true to our vision, listen to our community, and never pretend to be something we're not.
Innovation
We question the way things have always been done. Not for the sake of novelty, but because we believe better solutions exist when you dare to look beyond conventions.
Our team
At the heart of Smartlet is David, founder, surrounded by entrepreneurs and creative minds. With multiple successful ventures behind us, we bring the same drive to one mission: redefining how watches are worn.
Each member brings unique expertise, PR, customer experience, design, storytelling, production. Behind every detail, they infuse Smartlet with elegance, ingenuity, and precision:
Anne, the multitasker of PR and communication
Stephane, building the community one post a at time
Matthieu, our product designer, obsessed with precision
Behind the scenes:
Mad, our artistic director and master storyteller
Linda, operations and production expert
Virginie, Melody, Isabelle and Thierry, our trusted advisors, offering real-world experience, connections, and invaluable support
This is more than a team. It’s a culture of excellence, built around one goal:
To finally deliver the strap that does justice to your watches and to your lifestyle.
Our story
It all started with a simple habit, double wristing. Wearing both a classic watch and a smartwatch felt right, but looked awkward.
That frustration sparked an idea, which led to the first sketches, then the first meetings with craftsmen and engineers who believed it could work. Early prototypes followed, some failed, others showed promise.
In 2025, Smartlet earned recognition at the prestigious Concours Lépine, followed by the Kickstarter campaign and our debut at We Love Watches, connecting with fellow enthusiasts who shared our vision.
Then came the moment that made it all real: delivering our first Smartlet to our first clients.
By January 2026, we were showcasing Smartlet at CES in Las Vegas, introducing the concept to a global audience. But this is only the beginning... there's so much more to come.
Our founder's message
"Innovation isn’t about choosing between tradition and modernity, it’s about creating the bridge that unites them."
Smartlet is the intersection of my engineering background and my passion for horology. I wanted to reconcile tradition with modernity, to build a connection between classic watchmaking and the needs of today’s world. Smartwatches have revolutionized the industry, but they often require us to abandon traditional timepieces or resort to clumsy solutions to wear one on each wrist.
With Smartlet, I aimed to offer an elegant and clever alternative: a modular bracelet designed to evolve and adapt to both classic and smartwatches.
For me, innovation isn’t just about technology; it’s about how technology integrates seamlessly into our everyday lives.
Smartlet is still a work in progress, a project driven by R&D, a continuous reflection on what watchmaking can be in the digital age, without sacrificing its heritage.
My journey has been one of experimentation, trial, and adaptation. Smartlet follows the same path: evolving, testing, refining. Because, above all, innovation is about asking the right questions.
David Ohayon
