Smartlet solves the challenge of wearing a prestigious timepiece and a connected smartwatch at the same time.
This will either blow up on Instagram when an NBA superstar wears it on camera or require a slow grind of expensive marketing to get noticed.
Rob Corder
It’s All In The Wrist Action For Smart Watch Bands
It’s All In The Wrist Action For Smart Watch Bands
This $400 Smartlet bridges the gap between your elegant analog and your nerdy smartwatch
This $400 Smartlet bridges the gap between your elegant analog and your nerdy smartwatch
Smartlet: the bracelet that combines a classic and connected watch on the same wrist
Smartlet: the bracelet that combines a classic and connected watch on the same wrist
Making a splash at CES last week, Smartlet is an unusual product. Designed in Paris, it’s built for people who track their health but don’t want to abandon style.
What you're really buying is the modular strap system, which is compatible with most major smartwatches and fitness trackers, including Apple Watch, Samsung Galaxy Watch, Google Pixel Watch, Garmin models, Fitbit Charge devices and Whoop. On the analog side, it supports watches with lug widths from 18 to 24 mm, which includes high-end models from brands such as Omega, Tudor, TAG Heuer and Rolex.
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Grounded in three core principles - innovation, elegance, and modularity - Smartlet goes beyond the conventional accessory. It is an adaptable bracelet engineered to suit individual needs and preferences, with no compromise on functionality or refinement.
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