Why Q would have invented Smartlet for James Bond

Why Q would have invented Smartlet for James Bond - Smartlet
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David Ohayon

Founder & CEO, Smartlet - CentraleSupelec engineer - Concours Lepine 2025, Awarded - CES 2026

Key takeaways

The pattern What it means
Q never gives Bond a single-function object Every gadget from 1962 onward resolves at least two needs at once.
In 1983, Q literally invented the Apple Watch A Seiko TV Watch that received live video from a remote camera. Forty years early.
Bond has always worn two watches in some sense A Rolex or Omega for identity, a Seiko gadget for the mission. Different watches for different jobs.
The patented product behind the parallel Bronze Medal Concours Lepine 2025, CES 2026, iF Design Award. Covered by CNET, The Verge, Stuff.
Pricing reality From 299 euros for the brushed steel. Less than a Bond hotel room.

There is a small thought experiment I find myself returning to. If Q had been working in 2026, with sixty-three years of espionage gadgetry behind him and a department budget that finally allows him to subcontract to French inventors, what would he hand to Bond at the start of the next film? The answer, I think, is obvious. He would hand him a Smartlet. And he would do it without ceremony, because for once the gadget would not need a punchline. It would already make sense on its own.

What Q has actually been doing for sixty years

People who have not paid close attention to the Bond films tend to remember the gadgets as toys. Exploding pens, ejector seats, watches that fire harpoons. The marketing department of Eon Productions has done nothing to discourage this view, because the toys sell well. But if you go back through the films, year by year, gadget by gadget, you notice something else. Q has never given Bond a single-function object. Not once. Every device Bond has ever pulled from his pocket or strapped to his wrist has done at least two things, and usually it has resolved a tension between two things Bond needed simultaneously.

The cigarette lighter that opens locks (You Only Live Twice, 1967) is not a lighter. It is a lighter and a lock-pick. The Aston Martin DB5 is not a car. It is a car, an arsenal, and a chair that can launch you through a roof. The watch in Live and Let Die (1973) is not a watch. It is a watch and a circular saw blade powerful enough to cut through ropes that are tying Bond to a table with a shark beneath it. Q's entire body of work, taken seriously, is a sixty-year design exercise in functional consolidation. Two needs on one body. One object that resolves a conflict the world insisted was unresolvable.

Which is, when you put it that plainly, the design brief of Smartlet.

1973: the Rolex with a circular saw, or the first dual-purpose watch

The Rolex Submariner 5513 modified by Q for Roger Moore in Live and Let Die is, in my opinion, the most important watch in the entire Bond canon, and I will defend the claim. Not because it is the prettiest (it is not). Not because it is the most accurate (it is not, by then standards). But because it was the first time the franchise committed publicly to a thesis that has shaped luxury timekeeping for fifty years since. The thesis is this. A serious watch on a serious wrist should never be limited to telling time. It should always be carrying a second function that justifies the wrist real estate.

In 1973 the second function was a rotating bezel that turned a saw blade. Today the second function is notifications, heart rate, payments, the silent buzz that tells you the meeting has run over. The mechanism has changed. The principle is identical. Bond was wearing a dual-purpose watch in 1973 because anything less would have been an admission that his wrist could not justify itself in the field. The principle never changed. The technology caught up.

The 5513 is also, incidentally, the first time the Bond franchise admits, on screen, that the elegant Rolex on the wrist is also the operational tool of the job. Bond does not wear the Submariner for the cocktail party. He wears it because Q has loaded it with a circular saw. This is a meaningfully different proposition than "watch as status object." It is "watch as status object that also happens to keep him alive." That is exactly the proposition that defines, today, what a serious wrist on a serious person should carry.

1983: the moment Q invented the Apple Watch, forty years too early

This is the part that surprises people. In Octopussy (1983), Roger Moore wears a Seiko reference T001-5010, known among collectors as the Seiko TV Watch. The Seiko TV Watch had a 1.2-inch liquid crystal display, received television signals via an external tuner that connected by cable, and was famous in 1983 as the world's smallest television, certified by the Guinness Book of Records the following year. In the film, Bond receives live video on his wrist from cameras mounted on a hot-air balloon, controlled by Q from inside the balloon. He uses this video to navigate an assault on Kamal Khan's palace.

Read that paragraph again. In 1983, twenty-four years before the first iPhone, thirty-one years before the Apple Watch, Q put a smartwatch on Bond's wrist and used it to deliver real-time video from a remote camera. The premise of the modern wearable was demonstrated in a fictional film, on Roger Moore's actual wrist, four decades before Apple shipped one. The Seiko TV Watch was not science fiction. It was a real product, available for 495 dollars in the United States. Q just picked it out of a Tokyo shop window before anyone else realised what it implied.

Smartlet One Shadow in matte black PVD stainless steel, the modular strap adapter with the kind of restrained finish a Q Branch issue would have arrived with

What is more interesting, for our purposes, is what Q has Bond do during the same film. Earlier in Octopussy, in a scene set in Q's laboratory in India, Bond is wearing not the TV Watch but a different Seiko, the G757 Sports 100, which has been modified with a tracking device to follow the Fabergé egg. Two Seiko watches, two functions, two different parts of the mission. Bond switches between them depending on what the day demands. He does not wear both at once, because the technology of 1983 did not allow it. The TV Watch had to be plugged into a tuner the size of a Walkman. The G757 was a separate watch. So Bond rotates them.

If the Q Branch of 1983 had access to a Smartlet, the entire premise of that film changes. Bond wears the elegant Rolex Submariner (his identity watch, the one that closes the cocktail scenes in Vienna and Bombay) and the Seiko gadget at the same time, on the same wrist, on a single strap. He does not have to switch. He does not have to leave the Rolex in his hotel room while he plays the Seiko card. He just turns his wrist one way or the other depending on whether he is talking to Octopussy or talking to Q.

The Aston Martin principle, applied to a wrist

The Aston Martin DB5, introduced in Goldfinger (1964), is the purest expression of Q's design philosophy on four wheels. It is an Aston Martin. It is also six other things, depending on which button you press: machine guns behind the headlights, an oil slick from the rear, revolving licence plates, a smokescreen from the exhaust, a bulletproof shield over the rear window, and the famous ejector seat in the roof. None of these features compromises the fact that it is, primarily and visibly, an Aston Martin. The car arrives at the hotel, the valet parks it, the bell-hop notices nothing unusual. The function is hidden inside the form.

This is, on a smaller scale, what Smartlet does on the wrist. The mechanical watch on top is the visible object. It arrives at the hotel, the maître d' notices it, the room reads it as the object it has always been. The smartwatch underneath is the function that the wearer chooses when to expose. The button on the dashboard. The lever under the gear stick. The thing that turns the Aston Martin from a Aston Martin into something else, but only when the moment calls for it.

Q never built a gadget that announced itself. The pen looked like a pen. The lighter looked like a lighter. The car looked like a car. The whole appeal of the gadget, in Q's hands, was that it sat in the world as a normal object until the moment it had to be something else. Smartlet, when worn correctly, is in that same lineage. The Datejust on top is a Datejust. The Apple Watch underneath is invisible until the wrist turns toward the wearer's own face. The arrangement is not announcing itself. It is waiting.

One distinction matters here, before the parallel runs too far. Smartlet is not a Bond gadget in the literal sense. It is not novelty. It is the only patented product in its category, awarded a Bronze Medal at Concours Lepine International Paris 2025, selected for CES 2026, and given an iF Design Award the same year. It has been covered by CNET, The Verge, and Stuff. It is, in the unsexy language of industrial design, premium wearable infrastructure. The Bond parallel is interesting because Q's gadgets and Smartlet share a design philosophy, not because Smartlet is trying to be one of them.

Every gadget Q has ever given Bond resolves a conflict between two things Bond needed at the same time. Smartlet resolves the same conflict. The only difference is that Bond was solving it sixty years before the conflict became a daily problem for the rest of us.

Why the current Bond needs Smartlet more than any predecessor

Sean Connery's Bond did not need a smartwatch. He had cable transfers, cigarettes, an Aston Martin with an ejector seat, and a Rolex Submariner with a magnetic field manipulator. He also had no Slack. The notifications problem did not exist. The team he was coordinating with consisted of M, Moneypenny, and Q, all of whom communicated by red telephone or in-person briefing. Connery's Bond could put his wrist into a fight scene without losing anything except the watch, which Q would replace.

The current Bond is in a different operational environment. Whether it is Aaron Taylor-Johnson or another actor who takes the role next, the 2026 Bond will be carrying the same job-to-be-done that every senior professional in the world is now carrying. He needs to be present in the room, attentive, dressed for the room, while remaining reachable for the operations team running the support work. Twenty years ago that was a luxury problem for senior executives. Today it is the baseline for anyone with responsibility over a high-stakes brief. Including Bond. Especially Bond.

Which means the current Bond cannot wear only a Rolex. The Rolex tells him what time it is, which is not the information he needs at the moment when M is trying to reach him to abort an operation. He cannot wear only an Apple Watch either, because he is Bond, and Bond at the Casino Royale does not arrive in a 399-dollar aluminium device while ordering a vodka martini. The current Bond is the perfect target customer for Smartlet, not because he is wealthy or famous, but because his job has the exact shape of the problem Smartlet was designed to solve. Two needs on one wrist. A mechanical watch for the identity. A smartwatch for the operation. A single strap that holds both, invisibly under the cuff of a Tom Ford dinner jacket, so that nobody at the table notices anything except the Daytona on his wrist.

Which Bond would have worn it best

This is the part of the article where I expect the most disagreement, so I will be careful.

**Connery's Bond** would have refused it on principle, because Connery's Bond refused most things on principle. He wore the Rolex Submariner because that was the watch a serious man wore in 1962, and the idea of strapping a second device to the same wrist would have struck him as fussy. Q would have presented the Smartlet. Connery would have looked at it, looked at Q, said something dry, and left wearing only the Rolex. He would have come back at the end of the film and admitted, off-camera, that he had used the smartwatch to receive a critical brief from M during the third act. Q would have said nothing, because Q never said I told you so.

**Roger Moore's Bond** would have worn it cheerfully and without comment. Moore's Bond was the Bond most comfortable with gadgets, the one who put a Seiko TV Watch on his wrist without questioning whether it suited his lapel. He would have worn the Smartlet with the Submariner on top and the Seiko underneath, and he would have made it look easy because Roger Moore made everything look easy. This was the Bond who set the precedent we are still drawing on.

**Timothy Dalton's Bond** would have worn it grudgingly and only when the mission required it. Dalton's Bond was the most reluctant about Q's inventions, the one who treated Q's lab as a slightly embarrassing detour on the way to the real work. He would have accepted the Smartlet, worn it for one mission, and given it back at the end. He would not have understood why he had liked it.

**Pierce Brosnan's Bond** would have over-used it. Brosnan's Bond was the high point of franchise glamour, the era of GoldenEye and Casino Royale 1995 elegance, and his Omega Seamaster was a serious watch from a serious brand at a serious price point. He would have paired the Smartlet with the Omega, used it constantly, and somewhere around the third film he would have started wearing it on the wrong wrist on purpose because Brosnan's Bond was the most aware of being filmed.

**Daniel Craig's Bond** is the one Smartlet was designed for, even though it did not exist yet. Craig's Bond is the most operationally grounded of all the Bonds. He is also the most likely to have an actual encrypted phone, an actual support team, an actual need to remain reachable while standing in a casino in Montenegro. The Omega Seamaster Aqua Terra he wore in Casino Royale, Skyfall, Spectre, and No Time To Die is exactly the kind of mechanical watch a Smartlet was designed to sit next to. Craig's Bond would have worn the Smartlet not as a gadget but as a tool. Which is the highest compliment one can pay a Q invention.

**The next Bond**, whoever it is, has the simplest decision in front of him. The 2026 wrist is already a dual-wear wrist for senior professionals in every industry. The next Bond just has to admit it on screen.

What Q would actually say when he hands it over

Picture the scene. Bond is in Q Branch. Q is at his desk, irritable, holding a black box. The box contains two watches and a single strap.

"Two watches, one wrist. Do try not to lose either."

Bond examines the box. The Aqua Terra is sitting on top of the Apple Watch, which is sitting on top of a satin titanium strap that threads through both.

"Why two?"

"Because the Omega is for the cocktail," Q says, without looking up. "The Apple Watch is for when you need to know the cocktail has been compromised. Strap is patented, French, and you will not break it. Concours Lepine, CES 2026, iF Design Award. Two hundred and ninety-nine euros for the brushed steel, three hundred and ninety-nine for the matte black, five hundred and forty-nine for the titanium. Try to remember which is which."

Bond puts the box in his pocket. Q resumes his paperwork. Neither of them mentions the gadget again for the rest of the film, because the gadget is too sensible to need a punchline. It just sits on Bond's wrist for two hours of screen time, doing exactly what it was designed to do, and the audience never thinks about it. Which is, in Q's book, the highest compliment a gadget can receive.

The technical detail for the sceptics in the room

Smartlet ships in three finishes: Classic in brushed SS316L at 299 euros, Shadow in matte sandblasted PVD black at 399 euros, Titanium in Grade 2 satin at 549 euros. Sized for lug widths between 18mm and 24mm, which covers most major Swiss, German, and Japanese references. Compatible with Apple Watch (all generations, adapter included), Samsung Galaxy Watch 8, Garmin Forerunner, and the Whoop strap. Garmin Fenix is the notable exception, because the Fenix uses fat spring bars that sit outside the standard range. Most other things that look like a watch will fit.

The Smartlet One collection, modular strap adapter for wearing a mechanical watch and a smartwatch on one wrist

Smartlet received a Bronze Medal at Concours Lepine International Paris 2025 and was selected for CES 2026. It is the only patented product in its category, and has been written up by CNET, The Verge, and Stuff, which is the kind of press coverage Q would have read in the back of the car on the way to a debrief. A small note that may interest him further: Smartlet is also French, designed in Paris, by an engineer who studied at CentraleSupelec before working at Boston Consulting Group. The kind of biography Q would have appreciated, if he had been inclined to appreciate anything.

For high-impact activity

Keep your Apple Watch on its standard sport strap for the gym, the swim, or the fistfight. Smartlet is designed for daily wear, meetings, and the kind of evening where you might find yourself ordering a martini you did not specifically request shaken or stirred.

Questions, asked at the bar of the Ritz

Has Q actually used a French inventor before?

Not formally on screen. But Q has used Citroën, Renault, and Peugeot vehicles in supporting roles, and the broader Bond universe has always had a soft spot for French engineering when it suited the plot. The idea of a French wrist invention making its way to Q Branch is not historically implausible. It is, if anything, overdue.

Would the dual-wear setup work with the actual Omega Seamaster Aqua Terra that Bond wears?

Yes. The Aqua Terra 41mm has a 20mm lug width with standard spring bars, which is squarely in the middle of the Smartlet range. The 38mm version has a 19mm lug width, also compatible. Either of the watches Daniel Craig actually wore in Casino Royale, Skyfall, Spectre, or No Time To Die would work with a Smartlet without any modification. The Apple Watch sits underneath, the Omega sits on top, the cuff covers both. It is exactly the configuration Q would have approved.

What about the older Bond watches?

The Rolex Submariner that Connery and Moore wore has a 20mm lug width on most references, which is also within the Smartlet range. The Seiko TV Watch from Octopussy used a proprietary strap system, which would require an adapter, but the principle would work. The Pulsar P2 from Live and Let Die had its own integrated bracelet and is, sadly, the one Bond watch that would not pair easily with anything modern.

Is this article serious?

Yes, in the way that any thought experiment about design philosophy is serious. The Bond franchise has been articulating a particular thesis about dual-purpose objects on the body for sixty-three years, and Smartlet happens to sit very comfortably inside that thesis. The article is half playful and half analytical, which is also the register most Bond films aim for and rarely hit cleanly.

Would Q have actually invented it?

Probably yes, and probably ten years ago. The reason he did not is that he is fictional, and the actual development of Smartlet required a real engineer, a real patent process, a real year-long industrialisation in France, and a real series of arguments with a real CDB Bank about working capital. Q would have had access to none of these, and would have produced a working prototype in his lab in roughly forty-five minutes, which is one of the small advantages of being fictional.

Has any Bond actor actually worn a Smartlet?

Not yet. The next move is theirs.