Josh

Josh, Client Executive in Mississippi, describes his experience with Smartlet

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Josh has worn his Submariner for 22 years. He was not going to leave it at home.

Josh is a client executive based in Mississippi. He travels internationally for work. He has owned his Rolex Submariner for 22 years and bought every generation of Apple Watch. Smartlet was, in his words, what he had been looking for for years.

Josh was on a flight when he spotted it. He follows tech news, watches product launches, and had been trying to solve the same problem for years: how to wear his Submariner and his Apple Watch at the same time, without compromise.


"I've always been a tech guy. Ever since the Apple Watch came out I bought one. Then I go back to my Rolex and I'm like, I just cannot not wear my Rolex. I cannot leave it at home.


"When he saw Smartlet, his reaction was immediate. This is what I have been looking for. I have been trying to figure out how to do this for years."


Watches worn

Classic watch: Rolex Submariner 41mm, owned 22 years

Smartwatch: Apple Watch Ultra

Smartlet version: Classic


Josh ordered, received, and had it assembled without difficulty. He has a large wrist and was concerned about length. The bracelet had enough links. Communication and shipping were seamless.


By the time of this interview, he was in his second week of international travel wearing Smartlet. Back to back trips, airports, security checkpoints, flights, client meetings. The use case is not casual. Josh travels professionally and his wrist is in constant use.


"Just being able to get notifications right there on my wrist, I can glance, flip my arm up and see it. I am very satisfied. I took a risk, but the risk was worth it."


The reactions from those around him have been consistent. On a flight home, the passenger next to him spotted the Rolex first, then noticed the Apple Watch when Josh turned his wrist. "He was just enamoured by it. That is really, really cool."


A younger colleague travelling with him that same week, someone who wants a mechanical watch but needs connectivity, saw it and said: "That is a pretty cool integration."


On weight and comfort, Josh is direct. "I like the weight. I prefer to have a weighted watch because I know it is there." 


The only adjustment was learning the technique for putting it on. Now he does it without thinking. At airport security, he pops it off, puts it through the scanner, and puts it straight back on.


On scratching the Apple Watch Ultra: "The fitment with the Apple Watch is excellent. No scratches." The only thing he notices is that when typing on his MacBook, the bracelet occasionally makes contact with the keyboard. It does not scratch. It is just there.


"There has not been anything like it that I have seen anywhere."

Josh, client executive, Mississippi


Frequently Asked Questions


Is Smartlet practical for frequent international travellers?

Yes. Josh travels professionally and has worn Smartlet through two consecutive weeks of international travel, including airports, security checks, and client meetings. He removes the bracelet at security, passes it through the scanner, and puts it back on immediately on the other side.


Is Smartlet compatible with the Apple Watch Ultra?

Yes. Josh wears the Apple Watch Ultra with Smartlet Classic. He notes the Ultra is a larger watch and occasionally makes contact with a laptop keyboard when typing, but reports no scratches and excellent fitment.


How long does it take to get used to putting Smartlet on?

The first attempt feels unfamiliar. After a few days, most wearers develop a technique and the process becomes automatic. Josh now removes and reattaches his bracelet at airport security without a second thought.


Josh's combination, Rolex Submariner 41mm and Apple Watch Ultra, is available with Smartlet One Classic from €349.