Axel wears his Tag Heuer and Apple Watch every day. He stopped choosing a long time ago.Axel works in healthcare innovation.
He owns two Smartlet bracelets. After several months of daily wear, his verdict is clear and unambiguous.
Axel is not the kind of person who tests a product and moves on. When something works, he integrates it. When it fits his worldview, he advocates for it. Smartlet did both.
He now owns two bracelets: one Classic, paired with his Rolex Daytona, and one Shadow, worn every day with his Tag Heuer.
"Since I got the Shadow bracelet, I find it pairs perfectly with my Tag Heuer," he says.
"And I wear it every day, because I have all the benefits of a connected watch without having to choose between my smartwatch and my traditional watch."
Watches worn
Classic watch: Tag Heuer (daily) and Rolex Daytona
Smartwatch: Apple Watch
Smartlet versions: Shadow and Classic
Axel works in the digital transformation of healthcare, a world where innovation is not optional but existential. His relationship with Smartlet goes beyond the product. It reflects something he believes professionally: that breaking with established codes is how things move forward.
The reactions from people around him confirmed that Smartlet occupies exactly that space.
"There was curiosity, surprise, and also comments from purists," he says.
"Innovation always generates conversation. It shakes up traditions, breaks codes. And that is what I love about it.
"He was asked directly about the two most common concerns: damage to the Apple Watch, and discomfort from daily wear. His answers were unequivocal.
"I have not damaged it at all. I am looking at it right now and there is no visible scratch. I do not knock it any more than a traditional watch clasp would."
On comfort: "I have no discomfort whatsoever. I wear it with a lot of comfort. In everyday movement, there is no weight, no friction.
"The last question of the interview was the most revealing. If Smartlet disappeared tomorrow, what would you miss?
"It would mean that innovation has no place in our daily lives. And if an innovation like Smartlet can improve quality of life...
" He pauses, then adds a personal detail: "Now I reply to my wife much more often when I am travelling for work in Paris, because my notifications arrive at my wrist. I would not have that if my traditional watch was on the other wrist."
"I wear it every day. I have all the advantages of a connected watch and I do not have to choose."Axel, healthcare executive
Frequently Asked Questions
Does Axel wear Smartlet at work in a professional environment?
Yes. Axel wears his Shadow with his Tag Heuer daily, including in professional settings. He specifically values the discretion of receiving notifications at the wrist without the visual statement of a standalone smartwatch.
Does the Apple Watch get scratched or damaged when worn with Smartlet?
Axel checked his Apple Watch after several months of daily wear and reported no visible scratches or impacts. The smartwatch sits on the underside of the wrist, which naturally reduces exposure to hard surfaces.
Why does Axel own two Smartlet bracelets?
He uses the Classic version with his Rolex Daytona and the Shadow version as his everyday bracelet with his Tag Heuer. The matte black finish of the Shadow pairs more naturally with the Tag Heuer aesthetic.
Axel's combination, Tag Heuer and Apple Watch with Smartlet One Shadow, is available from €449.
